Case Study
AutoVille Experience Beyond
Brand Strategy // Naming // Identity // Brand Management
Calling
As part of the Kingdom's initiative of becoming a global leader in the entertainment industry, the identified leadership space was in the automotive entertainment field. This project was intended to become the first of its kind in the Middle East, strengthening the forward-thinking positioning of Saudi Arabia. Hence, the initiative of the MENA Region's first International Motor Festival.
Insight
The identified gap that was yet to be bridged is the static nature of automotive events. Additionally, the default appeal of motor destinations resonates more effortlessly towards automotive enthusiasts, rendering the "not for everybody" effect.
Solution
As their strategic brand partners from the very start, we have helped identify the all encompassing, welcoming, and experience uplift space for the festival. The brand tagline "Experience Beyond" came to reflect their brand idea generously, serving as the ounding basis for all creative brand expressions from their logo, theme, visual assets, area branding, etc.
Results
The launch of the annual festival, in January 2022 was a renowned success that set the foreground of Saudi Arabia being a forward-thinking leader in the automotive entertainment space.
Next Project.
The Venue | At the heart of it all.