Case Study

The Venue At The Heart Of It All

Brand Strategy // Identity // Expression // Brand Communication

Calling

As a renowned hotel that has been in partnership with international franchisers, the time has come for the hotel to come forward and develop its own brand. The challenge arose in establishing a core for the newly introduced brand: The Venue Hotels.

Insight

At a prime location, with incomparable direct access to the Jeddah Waterfront, and views enabling the gazing of the sea, reﬂected an underlying pulsing truth that was yet to be projected.

Solution

Establishing the territory The Venue Hotels is to occupy, being the pulsing heart of Jeddah. The magic lies in infusing the brand within the heart of the culture, heritage, and people of Al Hijaz. The visual identity uplift has come to reﬂect this new sense of camaraderie - further projected through all forms of its expression.